The Analytics Setup section allows you to add tracking codes from Google Analytics, Meta (Facebook) Pixel, and other third-party tracking codes throughout your website. 

In This Article:

Please Note: Tracking code snippets added under the Analytics Setup section will appear on every page of your website.

Google Analytics - Connecting an Existing Account - GA4

If you have an existing Google Analytics GA4 account, paste your code snippet into the Universal Analytics Global Site Tag (GTAG.JS) box.

Google Analytics - Creating a New Account - GA4

If you need to create a Google Analytics Account, please follow these steps:

  1. Visit and then click Get Started Today to create a free account. If you already have an existing Google account, feel free to log in with that.

  2. Go to the Admin section and select Create Account. Name your account and leave benchmarking, technical support, and account specialists checked. Click Next.
  3. Name your property (your business name is the best option). Select your time zone and currency. Click Next.
  4. This next section will not impact the analytics dashboard, but you may make selections for your Google Analytics account. Click Create.
  5. Select the Web platform option. Enter your Website URL and Stream name. Click Create Stream.

  6. Under Google Tag, select View Tag Instructions. Next, select Install Manually then copy the provided code snippet and then install it into the Universal Analytics Global Site Tag (GTAG.JS) box.

Google Analytics - Connecting an Existing Legacy Account

If you have an existing Google Analytics account and it's using a Universa Legacy Tracking ID (e.g. UA-12345678), paste your Site ID into the Google Analytics (Legacy) box.

Please Note: On July 1, 2023, standard Universal Analytics properties will stop processing new hits. We recommend upgrading to a GA4.

Google Tag Manager

Google Tag Manager code snippet comes in two parts (<Head> and <Body>) and can be installed under the Google Tag Manager box.

<head> Example

<!-- Google Tag Manager -->


new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],




<!-- End Google Tag Manager -->

<body> Example

<!-- Google Tag Manager (noscript) -->

<noscript><iframe src=" "

height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>

<!-- End Google Tag Manager (noscript) -->

We recommend setting up your Google Ad Conversion within a Google Tag Manager account and then installing Google Tag Manager under the Analytics Setup. This will give you greater flexibility to run the Ad Conversion code on specific pages compared to manually installing the code on each page. Google Ad Conversion Guide:

Meta (Facebook) Pixel

Facebook Pixel tracking code snippets can be installed within the Other Tracking Pixels box.

Other Tracking Codes

If you have a tracking code or a domain verification tag (such as Google or Pinterest), please install it within the Other Tracking Pixels box.